Asian and Pacific Islanders (API’s) may comprise 15% of LA County, but often the voices of these communities are left out of large environmental policies and campaigns. This is surprising, given that when API’s were surveyed in California if they would take action at the polls to protect the environment, nearly 90% of API respondents shared that they would likely vote, with 50% sharing they were “very” likely to. The disconnect is that while the community supports environmental policies, there is not an organized effort in LA County that ensures API voices are heard on park issues.

Forward Movement fights to address this by leveraging our relationships with local API community leaders to create a coalition that crafts culturally-tailored,
in-language materials/messaging, and also serves as a pipeline for sustainable representation of API voices in the local environmental movement.

The Los Angeles County Safe, Clean Neighborhood Parks and Beaches Measure of 2016 (Measure A) asked voters to continue their support for local parks, beaches, open space, and water resources by approving an annual parcel tax of 1.5 cents per square foot of development. If approved, the estimated tax for the owner of a 1,500 square foot home would be $22.50 per year, and will be included on the annual property tax bill. Generating approximately $94 million per year for our local parks, beaches, and open space areas, Measure A will replace expiring dedicated funding from the voter-approved Propositions A of 1992 and 1996.

Measure A was developed with extensive stakeholder input from throughout Los Angeles County and designed to meet the Countywide Comprehensive Parks & Recreation Needs Assessment of 2016. The Needs Assessment was an 18-month process which provided detailed information from all 88 cities and unincorporated areas within Los Angeles County about the quality of their local parks, their current access to parks and recreation facilities and overall park needs, including public meetings and project lists developed and prioritized by members of each community.

About Measure A

Yes on A Flyers

Op-Eds on Measure A

Every child deserves their own Story Park by Aaron Lockett (Alhambra Source)

Why local parks are important by Janelle Zamora (Alhambra Source)


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